Project Overview
The Ask
Create a Holiday Card that could be sent to M's 100+ Member Firms. In past years there had been a Physical Card that was sent as well as a Video that was shared via email. Within these would be Member Firm achievements shared, however updates could not be made after send.
The Result
I came up with the idea to create the upcoming Holiday Card using a landing page. This would allow for last minute updates as well as post-send changes. I used the parallax effect from the Firewatch video game landing page as inspiration for above the fold.
Leveraging Webflow's CMS capabilities, I was able to streamline the adding of Member Firm Achievements to the page using a Collection.
Using provided design assets and art direction, I created a wireframe and prototype of the page, followed by the final responsive landing page build in Webflow. This included the scrolling parallax effect and on-screen load animations of the achievement tiles.
Member Firm's, M Employee's and Leadership loved the page.
Gallery
Preview of the parallax effect applied
Key Screenshots of Page
Above the fold
Introduction and Holiday Video section
Member Firm Milestones & Achievements section
In Memoriam section
Programs & Platforms Used
Adobe Photoshop and Illustrator for Design Asset Production
Figma for Wireframe & Prototype
Webflow for Landing Page Build
Project Contributors
Katie M. – Art Direction & Graphic Design
Nick E. – Motion Animation & Video Production for the Season's Greetings Video
