Project Overview
The Ask
M Financial Group hosts a series of client events each year. These included a Marketing Meeting in the Fall, a National Advisors Conference in the Winter and a Sabbatical Trip in the spring.
The Events team was in need of an event platform that would provide complex registrations for attendees, an integrated web site builder, and a companion app for the event itself.
The Result
I conducted an in-depth review of various event platforms, including Webex Events, Whova, Cvent, and Pheedloop. From there I shared my findings and recommendations with the events team. The team decided Cvent would be the best option for their current needs.
I helped to design and build out a variety of multipage promotional Event websites through the Cvent platform and emails through Knak. I also applied event branding to the registration process, Cvents automated emails, and the Attendee Hub experience. I helped to assist in getting a self-branded Cvent app onto the Google Play and Apple's App Store.
Overall my builds were well received and appreciated by both M Leadership/Employees and our Member Firm Clients.
While Cvent's WYSIWYG builder was limited, I was able to leverage Custom HTML/CSS to create landing screens with video backgrounds, SVG imagery and additional styling for various elements.
Cvent Website
The Cvent Attendee Hub
Cvent's Attendee Hub is separate from the promotional web sites I built for registration and general information prior to. The Attendee Hub is a web page/app experience that Attendees can use to track their personal schedule, get important information, and connect with other attendees.
In addition to Cvent's standard app, we opted to use a 'self-branded' version. I helped create the App Icon design, Splash Screen, and define branding for both the app and the individual events.
Screenshots of an Events App Experience
View the App on Google Play & Apple App Store
Programs & Platforms Used
Adobe Illustrator for Graphic Design
Adobe Photoshop for Graphic Design & Image Editing
Cvent Platform for Websites, Emails, Registration, and Attendee Hub
Getty Images for Stock Photography
Project Contributors
Andrea R. – Copywriter
Katie M. – Event Branding & Art Direction
Nick B. – Video Editing